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Young Bird Plan 2018 Guanish Product Design International Competition
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Young Bird Plan 2018 Guanish Product Design International Competition
  • 분야
  • 응모대상
  • 주최/주관 Young Bird Plan
  • 후원/협찬
  • 접수기간 2018-11-27 ~ 2019-02-14 D+1,870
  • 총 상금 3천만원~1천만원
  • 1등 상금 60,000 RMB (pre-tax); black-edition tea; 2.0 version tea set
  • 홈페이지 http://bit.ly/2CkPHB6
  • 첨부파일 파일없음
  • 페이스북 트위터 카카오톡 URL복사 메일보내기 인쇄
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Young Bird Plan 2018 Guanish Product Design International Competition

 

With the reform of business ecology and Internet infrastructure, anti-experience becomes the beginning of innovation. Only when the person breaks away with traditional thoughts, can he or she witness the growth of new value. Nowadays, users’ attributes like affection demand, cultural identification, individual expression and social characteristics have been dramatically changed. Accordingly, their spiritual consumption has been completely upgraded, which inevitably contributes to the transformation of product logic.

 

■ DESIGN CHALLENGE

- Whole design schemes for Xiao Guan Tea shall include:

 * Colorful tea jar (it shall be fashionable, cool and attractive to young people);

 * Colorful tea set;

 * Package jar for the tea; package for the tea set; package for the whole suit;

- Package materials are not limited, but environmental protection and sustainability shall be considered.

 

■ EVALUATION CRITERIA

- Deep understanding of tea culture demands in modern era, which shall be presented in your design work. (analysis graph is ok);

- Your design shall deconstruct the image and people’s cognition of traditional tea culture in anindividual way, while maintain key elements in traditional tea culture;

- Your design shall be fashionable and can stimulate interest in tea and tea culture of the young;

- Your design shall be economic, practicable and aesthetic. Besides, your design shall be easy to be realized and manufactured in low cost and large scale;

- Environmental protection will be a plus;

 

■ ENTRY REQUIREMENTS

❶ A scheme shall be presented in two or three A2 sheets in a clear, vertical way and in readable format (with a 10mm page margin) and include following parts:

 - Descriptive text within 300 words (except notes);

 - Registration No. shall be put in the upper right corner of the sheets, in Arial 20pt font;

 - Elevation, isometric drawing (rendering), detail drawing, model image or exploded drawing;

❷ A maximum of three A2 sheets in JPG format (no larger than 20MB for each) can be submitted;

❸ A scheme title shall be named; the scheme shall be saved in the “registration No. – scheme title – sheet No.1/No.2/No.3” format;

❹ A scheme shall be submitted in bilingual (for Chinese-speaking entrants) or English (for English-speaking entrants);

❺ A scheme must not include ANY PERSONAL INFORMATION (Name, Organization, School, etc.) that may give away your identity;

❻ Please do not compress your files.

❼ The cover must be submitted online which should be a rendering of your design work; it must be uploaded in the size of 1024×768 pixels,72 dpi, less than 500 KB.

 (Please conform to the above Entry Requirements; any entry that fails to follow these items may be disqualified.)

 

※ Deadline: 23:59, 14 February 2019 (GMT+8)

 

■ ELIGIBILITY

- This competition is open to professional designers and students of all ages with industry-specific background or design enthusiasts across the world;

- Each group (three members at most) shall submit only one entry;

- Each participant has to register on our website; for any question, please visit our website.

 

■ TIMELINE

- 2018.11.27 Call for entries

- 2019.02.07 Registration deadline

- 2019.02.14 Submission deadline

- 2019.02.26 Release of shortlisted winners

- 2019.03.12 Release of Top 30 & Public Voting (account for 20% on Top 10 selecting)

- 2019.03.20 Release of Top 10

- TBD Ceremony of Top 3 & Champion

The timeline is just for your reference not the final version.

 

■ REGISTRATION

- Please register by logging into our website: www.youngbirdplan.com.cn.

- For the latest information about this competition, please follow our official WeChat account: youngbirdplan-cn or our official Weibo account: @YoungBirdPlan;

- You can directly contact the competition team by add YoungBirdPlan as one of your Wechat friends. We remain at your service here for any further questions you may have.

 

■ Awards

★ First Prize

 1 winner; 60,000 RMB (pre-tax); black-edition tea; 2.0 version tea set

★ SecondPrize

 2 winners; 20,000 RMB each (pre-tax); golden-edition tea; travel mug with tea leaf filter

★ Top 10

 7 winners; silver-edition tea; if the winner do not graduate from school, he or she will be offered an opportunity to practise or work in headquarter of Xiao Guan Tea Group.

★ Top 30

 20 winners; Top 30 honor of certificate

★ Shortlists

 Finalist certificate

 

All winners (include shortlists) will be awarded YOUNG BIRDS Magazine of 5th anniversary edition; winning schemes will be published on media platforms of Young Bird Plan and its magazines. 

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